HOW WE BECAME DOCTOR STRANGE, THOR, A FLUFFY RED PANDA, A SPACE RANGER, A MURDEROUS MASTERMIND and more to revive love for cinema IN ASIA PACIFIC
With the rise of streaming, tickets to the silver screens were falling. To get folks in Singapore, Malaysia, Thailand, Vietnam and the Phillipines to fall in love with visiting the big screen again, we worked with Disney Studios and their movie launches to drive ticket sales. Every campaign was different. Some days I was writing wise words like a multiversal wizard, other days I was speaking in codes like a robotic cat named Sox.
Movies I crafted for: Death on the Nile, Lightyear, Doctor Strange in the Multiverse of Madness, Thor: Love & Thunder, The Menu, Amsterdam, Strange World
Disney x Pixar social campaign where we channelled our inner red beast and went with nostalgic notes in this coming-of-age movie set in the 2000s. Beyond socials, we proposed on-ground activations to go beast with our launch.
When accused of murder, three close-knit friends must put their wits, loyalty and friendship to the test in solving one of America’s most outrageous conspiracies. I took on the tone of the three distinct personalities of Burt, Harold and Valerie and how through their differences form the perfect team in solving this mystery on socials.
Background: Disney Studios briefed us to help launch Doc Strange: MOM on social in VN, PH, TH, SG and MY.
Standout Signal: We noticed that hacking platform features increased the chances of fans engaging with the multi-media madness of content.
Idea: As the Multiverse broke our media buys and UI, we gave fans the chance to leap into our local, multidimensional content.
